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Setup custom reports with multiple Conversion Tracking points to follow where in your sales funnel you can improve your process. Not only can you see the numbers, but you can also see the list of leads who has or has not Conversion Tracking in each point and act on it
By grouping your conversion report on what lead sources a lead originated from, you can benchmark between them. If you set a lead price in your lead sources, you also an average cost per conversion in lead spend
You can make your own definitions of conversions across all data. Maybe a valuable conversion in your business is when a lead reads a specific email, or maybe when they visit a specific website or a third data point. You can combine multiple data points and set a value for each conversion
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