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Herobase becomes Enreach Campaigns

28 Jun 2021

Almere/ Copenhagen, 28 June 2021 – Enreach, the fast-growing UCaaS and CCaaS group backed by investment company Waterland, welcomes the Danish sales, service and marketing solution provider HeroBase A/S - under the Enreach brand name. HeroBase was acquired by Enreach in September 2020, adding industry-leading contact center and marketing automation capabilities to Enreach, and within nine months takes its next step to full integration by changing its name. 

"Changing our brand name is actually not new to HeroBase. We changed to HeroBase in 2016 after a merger and to us, it has matched our growth story and increased opportunities. We are happy and proud to become Enreach Campaigns and to take on the Enreach brand name as our own. Before the acquisition, we were already present in four countries, and with the expanded Enreach European presence – as well as the cross-border and cross-company product development - our solutions are truly getting the upscaled international opportunities they deserve," says Casper Langhoff, CEO at Enreach Campaigns.


Synergy beyond borders

Under the Enreach brand, HeroBase will continue to offer a unique proposition of smart, flexible and multichannel sales solutions and service its customers from its office in Copenhagen, which include some of the most prolific organisations in Denmark and beyond. These clients will soon experience a number of new benefits, like easy access to best-in-class products and services, primarily due to the synergy created by Enreach companies across Europe working and developing new solutions together.

The market-leading products Hero Outbound, Hero Flows and Hero Payments are already being unified with other Enreach contact center and communications solutions. The combined Enreach Contact Center as a Service (CCaaS) suite will enable exceptional customer experiences to maximise business outcomes. Built on one central platform hosted in Europe, Enreach simplifies contact center technology, making it available for small to large size businesses and saving clients significant resources by merging their entire range of communication channels into one integrated solution.

"The Enreach DNA fits perfectly with the HeroBase philosophy: Customer focus to create meaningful human contact, the ideal blend of reliability with daring innovation – and deep insights into the local, European values, business traditions and compliance needs. Combining the individual strengths of all companies in the group and connecting them with next-gen technology built by Enreach lets us all provide our customers with an absolutely unique toolbox that is unheard of in Europe until now", Casper Langhoff explains.


Strengthened market position

Stijn Nijhuis, CEO Enreach adds: “With the acquisition of today’s rebranded Danish market leader HeroBase - Enreach has further strengthened its unified communications and cloud contact center offering across Europe. Acquiring companies and quickly integrating them with a synergy perspective is a key focus of Enreach and our "buy-and-build" strategy. By combining our companies' and entrepreneurial skills, strong customer insights and continued development of unified contact technology, Enreach is committed to build an even stronger market position within Denmark and Europe, which is our home ground. I’m therefore very pleased that today we celebrate the rebranding of HeroBase to Enreach.”