Expert Blog

There is a tendency to think of UC and UCaaS from an internal perspective: how it enables staff to collaborate and communicate more effectively. However, UC and UCaaS have just as important role to play in external communications, and have the potential to enrich the digital customer experience.

Alongside the market for traditional contact centre solutions, we are seeing the emergence of ‘casual contact centres’. Based on cloud technology, these are being adopted by businesses who require some element of ‘contact’, but are often SMEs who do not have the resources or requirement for larger or dedicated contact centre systems. Casual contact centres also open up the potential for a wider audience of resellers and service providers.

Centile, a leading European provider of mobile-first communication and collaboration solutions, has now been rebranded Enreach, as part of a larger growth strategy within the Enreach group that combines best-of-breed product and services and makes them available at scale.

CRM integrations are fresh to the ISTRA platform!