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Enreach Empowers its Resellers with White-Labelled Webshop Capabilities

13 May 2021

Webshop lets resellers sell their own products under their own brands alongside Enreach portfolio. 

As resellers battle to differentiate and compete while still providing the familiar service their customers want, there is an increasing need to offer a wide range of cloud-based capabilities. The traditional reseller market is rapidly transforming away from reselling traditional communications systems such as PBX as customer migrate to cloud communications. The challenge for resellers is to avoid being left behind as the cloud giants attempt market domination and they are looking to achieve this by bringing large corporate cloud communications capabilities to smaller businesses. 

A key step in enabling this is to allow resellers to sell the services their customers need in ways that they find attractive and, with more and more millennials occupying decision-making positions in the workplace, enabling simple, easy-to-use online purchasing is vital. With this in mind, Enreach has developed Webshop as a Service (WaaS), initially for its Voiceworks partners in The Netherlands, enabling them to use their own branded webshop as well as the functionality to add their own non-Enreach offerings such as PCs, mobiles and other hardware or services. 

“Our indirect sales channel in The Netherlands has around 200 partners who resell our portfolio in a white-labelled way,” said Mathijs Leenheer, the Group Product & Proposition Director at Enreach. “They buy wholesale building blocks from Voiceworks, which are unbranded, and build their own propositions out of those. Partners range from those with two, three or four employees to those with more than 100 so the level of maturity differs. However, most are from a telco background and started a long time ago reselling PBX.” 

Customers are researching options and want to buy online but setting up a webshop for complex services is not a simple task for smaller organisations. “It sounds simple and easy to set up and webshop and that’s true if you want to sell T-shirts in different sizes and colours with one-off payments but as soon as you start to consider telco products, which are often bundled and subscription based, it’s a totally different beast,” explained Leenheer. “We therefore went on a journey with five pilot partners and, together with a web agency, we developed a webshop specifically for cloud-based telco and IT services. We’ve ended up with an easy-to-configure webshop platform that partners can use to configure their own products and bundles based on the Voiceworks portfolio but also giving them the ability to add their own services to it and brand it as their own.” 

Voiceworks is the first indirect business of Enreach who’s now providing Webshop as a Service, which enables partners to retain their brand identities while lowering the cost of setting up and offering a webshop. “For us, it’s a proof of practicing what we preach in terms of how we stand for delivering on the needs of our partners in this time of digital acceleration and finding new ways to offer our unified collaboration portfolio together,” said Marlon Been, the Chief Marketing Officer of Enreach Netherlands. “By enabling our partners to be open 24/7, we’re enabling them to make their own propositions and combinations while providing their customers with the experience they want.” 

Been added that Enreach is working on a second phase that will enable partners to integrate their CRM into the webshop so rebuying and retargeting can be enabled. “If you look at all the basic connectivity products, they are transactional and we can support and supply that through the webshop along with solutions from the Voiceworks portfolio,” he said.


This article was posted on UC Today.


What is White Label Webshop as a Service for Resellers?

White Label Webshop as a Service for Resellers allows businesses to resell cloud-based capabilities under their own brand. This service is designed to help resellers compete and differentiate in the rapidly transforming market.

How does Enreach's Webshop as a Service work?

Enreach provides partners with a platform that they can brand as their own, allowing them to sell their own products alongside Enreach's offerings. This gives resellers the ability to provide familiar services while also offering a wider range of cloud-based capabilities.

Why has Enreach developed a Webshop as a Service?

Enreach developed this service to enable resellers to meet the increasing demand for simple, easy-to-use online purchasing options. With more millennials in decision-making positions, providing an attractive, user-friendly webshop is crucial.

What types of businesses use Enreach's Webshop as a Service?

Enreach's indirect sales channel consists of around 200 partners who resell their portfolio in a white-labelled way. These partners range from small businesses with just a few employees to larger organizations with over 100 employees.

What challenges does Enreach's Webshop as a Service help to address?

Setting up a webshop for complex services can be a daunting task for smaller organizations. Enreach's service provides an easy-to-configure platform, allowing partners to set up their own webshops that can handle bundled and subscription-based products.

What are the benefits of using Enreach's Webshop as a Service?

Enreach's service allows partners to maintain their brand identities while reducing the costs associated with setting up and running a webshop. It also enables partners to operate 24/7, offering their own product combinations and providing customers with the experience they desire.

What is the future of Enreach's Webshop as a Service?

Enreach is working on a second phase that will allow partners to integrate their CRM into the webshop, enabling rebuying and retargeting. This will further enhance the ability of partners to serve their customers effectively.

How can I start using Enreach's Webshop as a Service?

To start using Enreach's service, you would need to become a partner. Once a partner, you can utilize their platform to create your own branded webshop and start selling your own products alongside Enreach's offerings.