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Partner voices: discussions with the channel

30 May 2022

In a recent UC Today Partner Update video interview with editor David Dungay, Enreach Chief Commercial Officer Doctor Ralf Ebbinghaus described trends dominating partner conversations recently.

Ralf said many partners are approaching Enreach as they evaluate their relationships with existing vendors. One of the advantages of Enreach is that the group is based in and committed to Europe. Ralf also shared that one of the biggest conversations has been helping partners make the most of the Enreach portfolio, introducing them to products that they are not already selling. 

IT resellers 

As an example, Ralf cited the group is encouraging IT resellers to look at the opportunities around connectivity, including mobile solutions. Selling more to a customer creates greater ‘stickiness’, but it also helps that customer by better fulfilling their needs.   

David asked Ralf to provide some more detail on the Enreach portfolio and, in particular, the products that have been the most popular during the past 12 months. The group’s unified communications as a service (UCaaS) was one success story Ralf listed, with cloud now a universally hot topic, even in countries that have been more reticent previously.  

Differentiation is key 

Enreach’s ability to offer different products according to the reseller and customer needs is essential, including multi-tenant and multi-instant cloud products. Ralf also mentioned the group’s strong integrations, such asMicrosoft Teams, and the roll-out of Enreach’s contact-centre-as-a-service solutions.  

Next, David asked Ralf to expand on achieving customer stickiness and reseller differentiation. Introducing the topic of Converged Contact, Ralf said, “We bring isolated solutions together in one comprehensive package. We have everything in one place so that the reseller can create bundles that fit the demands of the end-users.” 

Coming up next 

Finally, David asked what partners could expect for the rest of this year and how Enreach is helping them succeed. Ralf talked about how the group engages with resellers through surveys and other initiatives to learn what they want from Enreach. 

As a result, in 2022, the channel can expect to see greater communications around the value proposition of different products, plus more resources to help sell those, including an online training programme.  

Enreach is also spreading the word to new partners, especially sharing how Converged Contact creates ways for them to compete and succeed in today’s marketplace. “We deliver the building blocks for partners to build on and differentiate,” concluded Ralf as a final message to the market. 

Watch the full interview below

Frequently Asked Questions

What is Enreach?

Enreach is a leading European unified communications provider that offers innovative and efficient telecom solutions.

What are 'Partner Voices'?

The 'Partner Voices' series is an initiative by Enreach where we conduct discussions with our channel partners to gain insights into the evolving telecommunications landscape.

What does Unified Communications mean?

Unified communications refers to the integration of various communication methods such as voice, video conferencing, messaging, email, and more into a single platform, a service provided by Enreach.

Who are the service providers for Enreach?

Enreach works with a range of service providers within the telecommunications industry to ensure seamless communication solutions for businesses.

How is Enreach contributing to the Telecommunications industry?

Enreach has revolutionized the telecommunications industry by providing businesses with unified communications solutions that increase productivity and enhance collaboration.

How does Enreach integrate Cloud-based Deployment?

Enreach seamlessly integrates cloud-based deployment for scalable and efficient unified communications solutions.

Can Enreach Intelligent systems be deployed across different platforms?

Yes, Enreach's intelligent systems are designed to deploy across various platforms, enhancing the user experience and driving productivity.

What makes Enreach's VoIP services scalable?

Enreach's VoIP services are scalable, supporting businesses of all sizes with high-quality telecommunications, including voice, messaging, and video conferencing.

How does Enreach leverage Gartner's insights in its services?

Enreach leverages insights from industry leaders like Gartner to continually innovate and improve its telecommunications solutions.

How does Enreach enhance the customer experience in contact centers?

Enreach provides comprehensive contact center solutions, including efficient call routing, voicemail services, and integration with CRM platforms like Salesforce to enhance the customer experience.

How does Enreach contribute to the Telecom industry as a Service Provider?

As a service provider, Enreach is revolutionizing the telecom industry by offering scalable, cloud-based unified communications solutions, including business phone systems, messaging, and conferencing.

How does Enreach ensure seamless conferencing and messaging?

Enreach ensures seamless conferencing and messaging through its SaaS platform, enabling businesses to communicate effectively and enhance collaboration.

How does Enreach's VoIP system integrate with Salesforce?

Enreach's VoIP system integrates seamlessly with Salesforce, enhancing the user-experience by providing streamlined communication within the CRM platform.

Does Enreach offer solutions for both cloud service and on-premises deployment?

Yes, Enreach offers flexible solutions for both cloud service and on-premises deployment to meet varied business needs.

How does Enreach ensure scalability in its phone systems?

Enreach ensures scalability in its phone systems by offering flexible, scalable solutions that adapt to the growing needs of businesses.