Resellers Must Show Their Empathetic Side After COVID

The COVID-19 pandemic has changed the way that a lot of companies work. Businesses around the world have transformed almost overnight. Even companies that might not have considered the move to cloud in the past now realize that cloud is essential to getting ahead of the competition. 

It’s not just end-users that are feeling the strain, however. In this new landscape, vendors, resellers, and channel partners all need to rethink their go-to-market approach. According to the Director of Centile, Justin Hamilton-Martin, businesses must ensure that they’re making the right connections with customers in this time. 

Centile believes that the connections companies develop with their customers during these challenging times will be what clients remember for years to come. 

This blog was published on UC Today magazine