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Telecom Reseller and CCA interview covers Enreach’s focus on contact and mobility

14 Jul 2022

Doug Green, Publisher of Telecom Reseller, in association with the Cloud Communications Alliance, recently interviewed our CEO, Stijn Nijhuis, about what the market needs and what Enreach is focused on right now.  

Doug started by asking what Enreach is, and Stijn explained it is a European provider of telecom services based in 25 countries, often the leader in a local market. Enreach aims to enable meaningful human contact, removing the distances between people, whether physical or digital, through converged contact. 

Doug asked Stijn to go into some more depth about what he means by ‘contact’ and why Enreach uses it instead of ‘communications’ or other terms such as ‘UCaaS’. “Enreach is there at the point of ‘contact’,” explained Stijn, “With technology when needed, but otherwise out of the way.”  ‘Contact’ — voice, video, chat and future forms of contact — happens before collaboration (which Enreach can also provide, either its own solution or with other vendors), plus integration with productivity (such as Office365), mobility, and contact centre functionality. 

Going beyond UC

So is Enreach going beyond UC? Emphatically yes. Stijn recalls back to earlier days when his company (which would become part of Enreach in 2018) realised that good communications depend on many different factors, so a solution approach was required. His firm was the first Dutch VoIP provider to add broadband, to be the first full MVNO. Now, Enreach is the first to add CCaaS, UCaaS, mobile, connectivity and productivity in such a blended way.  

As Stijn said in the interview, “We try to stay one step ahead. In the near future, clients won’t say I need a new PBX. Their requirements will be broader and need more ingredients, so it is logical to offer converged contact solutions.” Stijn also touched on the flexibility of the Enreach approach, with a subscription model that enables small business customers to scale the services they require up or down. 

Next, Doug put Stijn on the spot and asked about the availability of Enreach’s Converged Contact Solutions today. The key ingredients are UC, contact centre features, broadband, SIP trunking, mobile and productivity and contact centre functionality, explained Stijn. “In some markets, we offer them all. In others, we might have four or five, but it is our ambition to offer a full package in every market. Enreach stands out in its ability to go beyond its core of UC and add in integration with CCaaS and more." 

Mobile talk

The conversation then turned to talk about mobile, and Stijn spoke about some of the heritage and capabilities of Enreach. “We are an MVNO in nine countries, and we offer SIM cards and numbers in all of those. We can seamlessly integrate with CCaaS and UCaaS. You can dial out from your mobile phone with a fixed number. When working from home, you can log all your calls into the company CRM. If you are in a Teams meeting, colleagues can see you are busy, and incoming calls are routed can be routed to voicemail so that you can keep your focus”. Stijn added that Enreach is the leader in fixed mobile convergence, with a stand-out mobile PBX, CCaaS strengths, and the Enreach UCaaS solution is the best in the European market.” 

Doug commented that mobility is “Where it is at”, and Stijn agreed, quoting Finland, where Enreach has hundreds of thousands of users, of which only one per cent is using fixed telephony. “I won’t say every market will be like that, but most will use mobile more.”  

The duo agreed to speak in six months as the market enters a New Year. Listen to the full interview here.

Source: Telecomresellers