Enreach, the fast-growing European unified communications group backed by investment company Waterland, enhances its product offering with the acquisition of cloud contact centre software specialist HeroBase A/S (‘HeroBase’). The addition of HeroBase brings market-leading contact centre and marketing automation capabilities to Enreach. These will be integrated with its existing products to create a full GDPR-compliant cloud-based contact centre solution for its partners and customers across Europe, while also increasing its footprint in Scandinavia. HeroBase sells its proprietary software, Hero Outbound, to over 175 clients in 8 countries and processes more than 250 million calls per year.
Stijn Nijhuis, CEO of Enreach: “The acquisition of HeroBase is further proof of our buy-and-build strategy to develop into a unified communications market leader in Europe. Looking for a full cloud contact centre offering, we decided that adding HeroBase was the perfect fit following our latest acquisition of masvoz, the number one B2B cloud communications provider in Spain. Together, they instantly create a leading ‘one-stop shop’ cloud contact centre solution for Enreach customers across Europe. We are therefore very pleased to welcome HeroBase to our group.”
HeroBase offers a unique proposition of smart, flexible and multichannel sales solutions for medium to large enterprises and will operate independently while benefitting from the strong synergies of the bigger group. The company will carry on being based in Copenhagen, Denmark. Casper Langhoff, CEO of the company, will continue to work with the business going forward alongside his experienced management team.
Casper said: “In recent years we have achieved consistent growth and successfully enhanced our product offering. The acquisition of HeroBase by Enreach is a strategic and well-considered decision that will not only help facilitate our customers’ growth, but also the growth of the entire group in the area of contact centres. A good example is the immediate synergies between HeroBase and masvoz to sell its cloud contact center solutions and our marketing automation and sales software.“
HeroBase was founded in 2016 and has since followed an ambitious growth strategy, adding marketing automation tools to its portfolio with the acquisition of CampaignOne in 2018 and entering both the Swedish and Finnish markets. HeroBase also successfully launched its integrated payments service, Hero Payments, in 2018. With a headcount of 40 employees, Herobase is today in a strong position to support growth of outbound communications, through its full GDPR-compliant solution, which integrates all communication flows and supports a deeper engagement with customers.