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M Mobility and OSS Networks rebrand to Enreach

27 Oct 2022

Enreach strengthens presence in Denmark and the Baltics with rebranding of acquisitions

Danish telco cloud provider M Mobility and Baltic cloud-based UC provider OSS Networks have adopted the Enreach name as the company continues to execute on its unified brand strategy across Europe. The announcements expand the Enreach brand in both markets and increase the footprint and awareness of the Enreach portfolio of services.

Since joining Enreach, M Mobility has expanded its portfolio which now includes cloud and contact centre and collaboration tools. This includes Microsoft cloud productivity tools and advanced integration options with Microsoft Teams. In addition, Enreach’s offering of converged contact solutions enables Enreach to integrate standalone channels into one user-controlled, simple to use, flexible solution.

With founder and former CEO, Søren Mathiesen Hass, stepping down, Enreach’s Danish presence will continue to be led by Charles Ginnerskov as CEO of Enreach Denmark. Ginnerskov also represents telco service provider ipnordic, which is also part of Enreach. All other customer contacts and M Mobility staff will continue in their roles within Enreach.

OSS Networks, a cloud communications market challenger in the Baltics, was acquired by Enreach in September 2021 and this rebrand represents a further step in the integration of the company with Enreach. Enreach says the rebrand creates instant harmonisation with its full portfolio of converged contact solutions that are offered to SME customers. These include omnichannel cloud contact centre solutions (CCaaS), video and chat, productivity solutions as well as its proprietary cloud telephony solution, Enreach Contact. 

Enreach’s presence in the Baltic states will continue with the management team composed of Armands Meinarts, Juris Breicis and Mārtiņš Gailītis who will focus on looking after the existing business, and leading their experienced team of 26 people, which includes a strong development team, to drive new growth for Enreach in the region. 

"More and more companies move under the Enreach umbrella brand and adopt our name,” said Stijn Nijhuis, the CEO of Enreach. “There is always a positive energy around these rebranding projects, and, especially this year, we achieved several milestones of our strategic integration roadmap all over Europe. A big thank you must go to Søren and his Danish team for their great commitment and contribution to Enreach since we started our collaboration back in 2019. We are delighted to welcome the former M Mobility team as Enreach, and look forward to the coming years, when we will strengthen our position in the Danish market together."

“The rebranding of OSS Networks to Enreach is another milestone in our joint growth journey,” he added. “OSS Networks has established itself as a key player in the Baltic states, providing cloud-based solutions to a large port of Baltic SMEs. We are extremely proud to service our customers in this part of Europe as Enreach and we are looking forward to the coming years, when we will together strengthen our position in the Baltic states." 

This blog was published by UC Today