Enreach for Service Providers enables MSPs to pick and choose from UCaaS portfolio

By Bertrand POURCELOT, CEO of Enreach For Service Providers

MSPs can host their own UCaaS platform instance or select a platform as a service offering or even resell off-the-shelf turnkey SaaS depending on where they want to focus and invest during their growth journey.

The emergence of cloud as-a-service solutions has transformed the communications dealer and service provider landscape, providing both challenges and opportunities for participants to engage with. The challenges of large service providers looking to dominate the market with their UC services has left MSPs needing to emphasise the value they can add in terms of sector-specific knowledge, bespoke solutions and flexible offerings. In this way they can differentiate from the mainstream, hyperscale companies and assemble compelling, unique packages for their customers.

“The dealer channel and the service provider market landscape has evolved since the advent of cloud as-a-service solutions,” confirms Bertrand Pourcelot, CEO of Enreach for Service Providers. “Players in this market vary in terms of size, maturity and brand strength and are navigating through the as-a-service revolution. Our strategy is to have solutions available for wherever service providers are in their journeys.”

A marketplace has grown up to support MSPs in delivery of these capabilities, taking into account their current position and their strategic aims. MSPs can bundle complete UCaaS packages as a white-labelled solution from suppliers or they can simply add services and capabilities alongside their existing options. The goal is to create differentiated services that are attractive to enterprise customers with rapid time to market, business model flexibility and the added value of the established customer relationship.

Pourcelot explains that the Enreach for Service Providers strategy is to offer everything from a turnkey, integrated one-stop-shop UCaaS package to a single solution to support an MSP’s existing portfolio.

“You can be a reseller of turnkey solution that includes everything or, if you’re a well-established reseller and want to become more independent you could adopt the Enreach UP cloud platform as-a-service offering where we provide UCaaS solutions but you supply them on your own systems, enabling customers to bring their own carrier,” he says. “If you have your own billing system, you can use that or use billing as-a-service from Enreach and build up your offering providing services on a step-by-step basis.”

Enreach is keen to be flexible and supportive of MSPs as they define and execute on their as-a-service strategies. “Convergence is growing and that has always been a key focus of ours,” Pourcelot adds. “We work with MVNOs and MNOs to deliver network driven fixed-mobile convergence so the MSP doesn’t have to touch mobile, they can just resell it.”

“We’re very partner oriented so we are careful not to step on the toes of service providers in their own markets and therefore don’t offer one-stop-shop capabilities where our partners already do so,” he says. “That’s a big differentiator compared to the giants and we’ve being engaging in indirect UCaaS sales with partners with continuity and stability so they can build up their business as margins have evolved.”

“Our aim is to create opportunities for specialised providers so they can bring UCaaS to their customers and develop their business from specialised to multi-service provision,” Pourcelot confirms. “We are here to support that journey and we won’t let partners down in the middle of it. Of course, you don’t have to make the journey but our portfolio of services means that you can if you want to in the knowledge that we won’t lock you in and we will be ready to support you further when you need us.”

This blog was published on UC Today