ENREACH UP

Enreach UP is a unified, cloud-native platform that brings together Unified Communications (UCaaS), Contact Center (CCaaS), and productivity tools into a single, converged "smart contact" solution. It is engineered with a "mobile-first" philosophy to deliver advanced communication services that elevate contact to "new heights of flexibility, sophistication, and user-friendliness, regardless of the device, network or location".    

The platform is the result of a strategic vision to unify best-in-class technologies from several European acquisitions, including Enreach for Service Providers, Voiceworks, and Swyx. It is designed exclusively for the service provider channel, including fixed and mobile operators, MVNOs, MSPs, and integrators who want to build and market services under their own brand.

Our core mission is to enable you to "expand or establish your business as a cloud telephony provider effortlessly". We achieve this by providing a platform that is "customisable-by-design," a core philosophy that gives you significant control and flexibility.    

Enreach UP is a multi-tenant solution with full whitelabel capabilities, allowing you to offer advanced communication services under your own brand and customize the user experience to stand out from the competition. This is supported by a "Bring Your Own" (BYOx) model, which allows you to use your own carrier, mobile services, and OSS/BSS to maintain control over your margins and customer relationships.

Enreach UP provides a comprehensive suite of enterprise-grade services that merge UCaaS and CCaaS capabilities into one seamless experience: 

• Unified Communications: Includes a robust Cloud PBX, video collaboration with Enreach Meetings, instant messaging, and real-time unified presence that can sync directly with Microsoft Teams.    

• Mobile-First Experience: Features native Fixed-Mobile Convergence (FMC) for a truly unified experience across all devices. This is powered by the MOBiiS intelligent mobile assistant, which offers advanced features like AI-powered voicemail transcription and multi-SIM support. 

• Integrated Contact Center: Provides inbound and outbound call center functionality with intelligent ACD queue management for voice and other channels like WhatsApp, a real-time supervisor wallboard, call recording, and detailed analytics.    

The platform is designed for openness and interoperability to enhance the tools businesses already use. 

• Microsoft Teams Integration: We offer robust integration that transforms Teams into a full business phone system. Using our myTeamsConnect service, users can make and receive calls on their business number directly from the Teams client, with presence status synchronized across both platforms. 

• CRM Integration: Our "Contact Connect" tool integrates with over 175 different CRM solutions, including major platforms like Salesforce and Hubspot. This enables high-productivity workflows like click-to-call and screen-pops directly within the applications your customers' teams use daily.    

• Hardware and Devices: We provide an "open but optimized" ecosystem. The platform supports a wide range of SIP-compatible devices (BYOx), and for guaranteed performance, we offer our proprietary SwyxPhone family and have a strategic partnership with EPOS to certify their entire portfolio of headsets and speakerphones.    

We offer unparalleled deployment flexibility to meet diverse technical and business requirements. As outlined in our product materials, you can deploy Enreach UP in: 

• Your private Data Center (DC) 

• A Public Cloud 

• A Hosted environment    

This hosted option includes our EUPCloud managed service, a Platform as a Service (PaaS) offering fully hosted and managed by Enreach. It provides all the features of Enreach UP without the need to maintain the underlying platform, enabling a faster time-to-market with minimal operational overhead.

Security is a foundational pillar of our platform. Enreach UP is STIR/SHAKEN compliant for carrier-grade fraud protection. Beyond this, our commitment to security is validated by rigorous, proactive measures:    

• ISO 27001 Certification: Our information security management is independently assessed annually against the highest global standards.    

• Third-Party Penetration Testing: Our core services undergo annual testing by an independent specialist firm to proactively identify and remediate vulnerabilities.    

• Internal Ethical Hacking Team: We employ an internal team trained to continuously probe our own services for weaknesses, ensuring robust defense.

Enreach UP is engineered to be a value creation engine, not just a cost center. It directly enables you to increase ARPU by creating a portfolio of high-margin, value-added services. Key drivers include: 

• Native Fixed-Mobile Convergence (FMC): Offer a truly unified experience across devices, a premium feature that commands higher prices and reduces churn. 

• Integrated Value-Added Solutions: Seamlessly bundle and upsell services like Call Recording, advanced Customer Relation tools (Call Center), and Collaboration suites.    

• Microsoft Teams Integration: Monetize the demand for Teams telephony by offering our robust myTeamsConnect integration as a service, adding significant value beyond a standard Microsoft license. By providing a platform to build tiered, feature-rich packages, you can move beyond selling basic connectivity and capture more revenue from each end-customer. 

Our "customisable-by-design" philosophy is a core strategic advantage that directly impacts your go-to-market success. It means you can:    

• Target Niche Markets: Move beyond a one-size-fits-all approach. You can fine-tune feature sets and user experiences to create highly attractive, specialized offerings for specific vertical markets (e.g., healthcare, legal, retail).    

• Create True Differentiation: Instead of competing on price, you compete on value. Full white-labeling and deep personalization allow you to build a unique brand identity and a solution that is distinctly yours in the marketplace.    

• Ensure Long-Term Viability: Our approach uses a portfolio of predefined, stable customization options. This ensures that your tailored solutions are future-proof and won't "break" with platform updates, protecting your investment and your customers' experience.    

We view our partners as an extension of our team and provide comprehensive support throughout the entire lifecycle of our relationship. Our support framework includes: 

• Expert Technical Support: Our team of telecom experts is available 24/7 to assist with deployment, troubleshooting, and any technical queries, ensuring you can deliver a reliable service. 

• Dedicated Partner Portals: You gain access to our Jira system for ticketing and PartnerConnect for all relevant support information, documentation, and resources. 

• Go-to-Market Enablement: We provide a full marketing kit, along with commercial and product training, to equip your teams with the knowledge and materials they need to successfully sell and market your branded solution. 

Enreach UP is designed for openness and seamless integration into your operational environment. Our platform features extensive provisioning APIs that allow your existing OSS/BSS to automate the entire customer lifecycle, from creation and management of businesses and users to assigning PSTN numbers and service plans.

For more complex, multi-vendor environments, our strategic partnership with Netaxis and their Fusion API integration layer provides a universal "docking station." This simplifies the convergence of multiple systems and applications—including third-party UC platforms and your own BSS/OSS—into one simplified, manageable environment. 

Our multi-tenant architecture is the foundation of an efficient and scalable service provider operation. In practice, it allows you to: 

• Manage Centrally, Serve Individually: From a single, unified platform, you can manage all your customers ("tenants"). This centralized management drastically reduces operational complexity and overhead. 

• Ensure Data Security and Isolation: Although tenants share the same core infrastructure, each tenant's data, configurations, and user access are strictly isolated and secured, ensuring privacy and compliance. 

• Deliver Customised Experiences: You can apply unique branding, define specific feature sets, and configure tailored service plans for each individual tenant. This allows you to efficiently serve a diverse customer base—from small businesses to large enterprises—with offerings that precisely match their needs. 

Enreach UP positions you to compete effectively by replacing rigidity with agility. While large, monolithic providers often offer a one-size-fits-all solution, our platform empowers you to become a specialized, high-value provider. You can carve out a competitive advantage through: 

• Speed and Flexibility: Our "customisable-by-design" approach allows you to rapidly create and deploy unique, tailored solutions for specific vertical markets that larger competitors are too slow to address.    

• Value-Based Differentiation: Instead of competing on price alone, you can build a superior value proposition based on native mobile integration, deep CRM connectivity, and customized feature bundles that solve specific customer problems.    

• Brand Ownership: You build your own brand equity and customer loyalty, not a competitor's. With full white-labeling, you own the customer relationship and control your market identity.    

Our AI roadmap is focused on delivering tangible business outcomes that you can extend to your customers. We are embedding practical AI across the platform, centered on three pillars: 

• AI for Customer Support: We are enhancing our Conversational AI with smart IVRs and chatbots that understand user intent, enabling faster self-service and more efficient routing to the right agent. 

• AI for Sales & Marketing Automation: Our roadmap includes AI features that predict customer needs and personalize outreach, helping your customers' sales teams become more effective. 

• AI for Business Communication: We are expanding our AI-powered transcription and analysis for calls and meetings. This transforms conversations into structured data within a CRM, providing actionable insights and improving record-keeping for your customers. Our strategy is to deliver an evolving suite of smart automation tools, recognized by awards from firms like Frost & Sullivan, that you can package and offer as premium services, creating new revenue streams.