A company's success depends on its ability to provide a seamless experience across all channels when interacting with its customers. In addition to providing your customers with the ability to contact your organization through the channel and platform of their choice, rapid and immediate response to customer queries is essential to ensuring the experience your brand wants to deliver.

Customer relationship management (CRM) solutions can help businesses improve customer satisfaction and employee productivity by collecting valuable data about the customer decision journey and making that data available at every point of the process. contact with customers.

When integrated with a phone system, a CRM solution gives customer service staff, receptionists and sales representatives information about the caller, allowing them to anticipate the customer's needs.

For SMBs that need lighter integration, our platform lets users trigger an action when they receive a call. This could be launching an app, URL, or HTTP request to open the CRM system they want to use. By doing so, they can add relevant information about incoming and outgoing customer calls without leaving the telephony platform.