Almere/ Helsinki/ Stockholm, 13 December 2021 – Enreach, the fast-growing European unified communications and cloud contact centre group, reaches another important milestone in its integration strategy by bringing Benemen under the Enreach group brand. Based in Helsinki and Stockholm, the company has been part of Enreach since May 2021 and is adopting the group’s name and operating as Enreach from 13 December 2021.
The rebranding of Benemen is an important example of Enreach executing its integration strategy and realising synergies, supported by an increasingly unified brand presence across its European markets. This move expands the Enreach brand into the Nordic market and further underpins its leadership position in Europe.
“We are supporting more than 100 Nordic headquartered enterprises and upper mid-market companies to be more effective and productive with their company-wide voice communication. With the help of our intelligent voice solutions, customers make more revenue, provide exceptional customer experience and save costs when replacing their legacy voice infrastructure with our native voice cloud.”, explains Matti Heikkonen, Managing Director Enreach for Enterprises, and continues:
“We have worked hard as part of Enreach to position ourselves wider in the European market as the leading cloud embedded voice provider, together with our ecosystem partners of Microsoft and Salesforce. The importance of voice communication is increasing, and the application areas are continuously broadening. This provides Enreach a unique chance to grow fast in its markets.
“The rebranding from Benemen to Enreach is another important step on our journey to be Europe's UC and CCaaS market leader. Now we can target also upper mid-market and enterprise businesses as well as strategic partners with our cloud embedded voice solutions. With Benemen we add enhanced voice capabilities to our broad portfolio of Enreach including unified communications, cloud contact centre solutions and other value-add services such as conversational AI and Teams integration. Together we will further reinforce our strong European presence,” emphasises Stijn Nijhuis, CEO of Enreach.
Enreach was formed in 2018 with the support of investor Waterland Private Equity from the combination of Swyx (rebranded to Enreach DE) with Voiceworks from the Netherlands and France-based Centile Telecom Applications (rebranded to Enreach for Service Providers). Since then, the group has successfully combined a dynamic buy-and-build strategy with organic growth and the introduction of further value-add solutions to its product portfolio. The rebranding of Benemen is just one part of the ongoing development and growth of Enreach’s companies into one integrated group.
Benemen Oy ('Benemen'), founded in 2007, is a leading provider of cloud-based communication solutions in the Nordic region. Its head office is in Helsinki, Finland, with additional offices in Sweden and Denmark. The company has 70 full-time employees. The company's customers include Finnair, Volvo and Pohjantähti. Benemen's business strategy is to work with higher mid-market customers and corporate customers to deliver a fully integrated company-wide voice solution. Its technology offering includes BeneVoice, a cloud-based voice solution that helps companies intelligently embed and provide voice channels across their operations, replacing older mobile and fixed telephony, older infrastructure, silo systems and operations with a unified and connected business cloud.
Enreach is a European UCaaS and CCaaS leader with a strong presence in the United Kingdom, the Netherlands, Germany, Spain, Denmark, Finland and the Baltic States. Enreach provides collaboration technology and telecom services through its resellers, service provider partners and direct channels. All operations contribute to intelligent, integrated IT and communication solutions that ensure optimal communication and workflow between organisations. Enreach's mission is to give companies access to the best communication and collaboration tools with a simple, user-centric interface built around their specific needs and systems. The group's products place powerful functions within reach of all companies, regardless of industry or size, so their employees can focus on getting great things done. Enreach operates in over 25 countries and has over 1,100 employees working in 24 different European offices.