Expert Blog

The COVID-19 pandemic has changed the way that a lot of companies work. Businesses around the world have transformed almost overnight. Even companies that might not have considered the move to cloud in the past now realize that cloud is essential to getting ahead of the competition.   

Given how many millions of workers have been operating from home in recent months, it would be easy to forget the role of mobile in communications. However, as countries emerge from lockdown, and as companies re-evaluate their longer-term communications technologies based on their recent experiences, the scene is well and truly set for ‘work from anywhere’, and mobile has an important part to play in enabling collaboration across teams.

Justin Hamilton-Martin, Director at Centile, spoke to Comms Business about some of the pitfalls partners should be aware of when selling cloud-based telephony into their customer base.

Digital Transformation has always been inevitable, but it’s happened at rapid-speed over the past few months. Today, millions of knowledge workers across the globe know a new reality, their work environment which is their home. “As European countries start to see lockdown measures lessened, the noise we’re hearing across the region is ‘work from home,’ but ‘working from home’ is only one option. You can work from anywhere, and that’s been the case for a while now,” Centile UK Director, Justin Hamilton-Martin, told me during a recent interview.