Expert Blog

Cloud calling, in combination with BYOC, has some appealing potential benefits, which is why it is no surprise it is something being adopted or investigated by many service providers right now. However, successful implementation depends on understanding several varying factors. Otherwise, those benefits are quickly eroded by a lack of control, complexity, and failure to make the most of BYOC’s potential return on investment.

There is a good reason for this shift in our focus: we believe ‘contact’ more accurately describes how people communicate, collaborate and work these days. Plus, it fits in with our vision to enable more meaningful human connections, whether ad-hoc or planned, without digital or physical barriers.

In this blog, Iain Sinnott – Head of International Carrier Sales, Enreach for Service Providers – explains why he and the company believe that the channel needs to retain ownership of the customer relationship, for everyone’s ultimate benefit.

Network operators look for agile, flexible platforms to enable transformations at their own pace that suit their customers’ needs

Bertrand Pourcelot, Managing Director of Enreach for Service Providers, reflects on what has changed in the communications industry in 20 years, what he has learned along the way, and what to expect next. He also shares some of his personal experiences and viewpoints based on his career, including many years leading Centile Telecom Applications, now part of the Enreach group as Enreach for Service Providers.

Many service providers have already, or are in the process of or considering making a move to IMS and for a good reason: it has some powerful theoretical benefits, not least of which is that it can contribute to achieving convergence of fixed and mobile user bases and platforms in the context of the migration to full IP so that rich and innovative service offerings can be considered in this new converged landscape. Services such as fixed-mobile convergence (FMC) can become a reality on a dramatically reduced cost base allowing operators to drive revenues whilst updating services and protecting existing legacy revenues. However, IMS brings some significant challenges — which can seem prohibitive to some service providers — but these can be addressed.