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Optimize Your Business Capabilities with a Microsoft Solutions Partner

24 Nov 2022

Ready to unlock your business’s full potential with Enreach a Microsoft Solutions Partner ? Embrace a world of opportunities to grow, innovate, and deliver exceptional customer experiences. In this blog post, you’ll learn how to maximize the program’s offerings and become an expert in the Microsoft ecosystem.

Key Takeaways

  • Earn Microsoft Solutions Partner designations to demonstrate expertise and gain an edge in the market.
  • The AI Cloud Partner Program provides exclusive tools, resources, benefits & co-selling opportunities.
  • Maximize partner program benefits with access to Azure credits, technical consultation & marketing support through the Partner Center.

>> Discover Microsoft Solutions advantages with Enreach Microsoft Partner!

Understanding Microsoft Solutions Partner Designations

Microsoft Solutions Partner Designations

Securing Solutions Partner designations is a significant move towards demonstrating your expertise and dedication to the Microsoft ecosystem. With escalating benefits and a framework that aligns with Microsoft solution areas, these designations demonstrate your ability to deliver customer satisfaction and drive business growth.

Importance of Solutions Partner Designations

Securing Solutions Partner designations differentiates your business from competitors and enhances your market reputation. Your dedication to training and accreditation signals a commitment to excellence, highlighting your capacity to provide top-tier solutions in high-demand areas such as analytics on Microsoft Azure or AI and machine learning.

Achieving Solutions Partner Designations

Achieving Solutions Partner designations requires partners to meet certain criteria and pay an enrollment fee for the program. The Partner Capability Score, a comprehensive measure of performance across performance, skilling, and customer success, plays a significant role in determining eligibility. As an mpn partner, those with the MPN admin role can monitor their progress and renew their designations after their anniversary date.

Navigating the Microsoft AI Cloud Partner Program

Navigating the Microsoft AI Cloud Partner Program

The Microsoft AI Cloud Partner Program offers:

  • Skills development
  • Expansion opportunities
  • Global marketing support
  • Exclusive benefits and resources
  • Cutting-edge services
  • Excellence in the AI landscape

Key Features of the AI Cloud Partner Program

Unlock a wealth of benefits and resources encompassing:

  • Onboarding
  • Skilling
  • Go-to-market support
  • Incentives
  • Co-selling

Join the Microsoft AI Cloud Partner Program and gain commissions for selling eligible Microsoft cloud solutions. Access technical pre-sales and deployment services, and participate in various incentives programs.

Also, benefit from technical consultations, sales support, and the $100 million investment in Azure Innovate, a program committed to fostering AI innovation.

>> Discover Microsoft Solutions advantages with Enreach Microsoft Partner!

Maximizing Benefits Through the Partner Center

Maximizing Benefits Through the Partner Center

The Partner Center serves as a centralized platform for managing your Microsoft partnership, membership, roles, and access to resources. Effective use of the Partner Center aids in seamless operations while realizing the full potential of your partnership.

Accessing and Redeeming Benefits

In Partner Center, you can access the Benefits workspace to redeem a range of cloud partner program benefits. These include:

  • Azure credits
  • Cloud services
  • Software keys
  • Technical consultation
  • Developer tools
  • Marketing benefits
  • Logo builder

Make the most of these benefits to accelerate your business growth and deliver exceptional customer experiences through the use of business applications.

Managing Membership and Roles

Efficient management of membership and user roles in the Partner Center is key to ensuring seamless operations. Add users, modify their roles, and manage multiple memberships with ease by following the step-by-step instructions provided in the Partner Center.

This allows your organization to maintain access to essential resources and benefits.

Expanding Your Business with Microsoft Action Pack

Expanding Your Business with Microsoft Action Pack

Boost your business capabilities with the Microsoft Action Pack, a program designed to provide Services Partners with benefits and software licenses for developing services and solutions for customers. By subscribing to the Action Pack, you gain access to the latest internal-use software, evaluation licenses for full-version Microsoft software, and the Microsoft Partner Network.

Benefits of Microsoft Action Pack

The Microsoft Action Pack offers a range of benefits, including advisory hours, product licenses, product support incidents, and branding assets. These resources empower you to build innovative solutions, increase cloud volume sales, and grow your business.

Stay competitive with the latest software and tools readily available.

>> Discover Microsoft Solutions advantages with Enreach Microsoft Partner!

Enhancing Customer Success with Microsoft Solution Areas

Enhancing Customer Success with Microsoft Solution Areas

Microsoft Solution Areas provide a framework for delivering customer success by aligning your business offerings with market demand. Identifying and developing expertise in pertinent Solution Areas guarantees future prosperity for both your business and customers.

Identifying Relevant Solution Areas

To pinpoint the most relevant Solution Areas for your business, explore the Solutions Partner designations, assess the qualification requirements and resources, and consider market demand. By aligning your business with the right Solution Areas, you can provide value to customers and differentiate yourself from competitors.

Developing Expertise in Solution Areas

Drive customer success and business growth by honing your expertise in chosen Solution Areas. Access specialized training, resources, and certifications to deepen your knowledge and empower your team.

Skill refinement and utilization of advanced technologies can create a competitive edge in your industry.

Leveraging Specializations and Azure Expert MSP Status

Showcase your expertise and unlock additional benefits by achieving Specializations and Azure Expert MSP status. These designations not only validate your technical proficiency but also provide increased visibility, support, and differentiation in the market.

Benefits of Specializations and Azure Expert MSP Status

Achieving Specializations and Azure Expert MSP status grants you exclusive access to resources, technical skills, funding, and initiatives. With these designations, you can demonstrate your proficiency, build trust with customers, and gain priority access to Microsoft sales engagements, ultimately driving business growth and success.

Aligning Specializations with Solutions Partner Designations

To align your Specializations with Solutions Partner designations, obtain the applicable designation badge, meet the necessary prerequisites, and acquire a specialization. By synchronizing your Specializations with Solutions Partner designations, you can differentiate yourself from competitors and expand your customer base.

Transitioning from Legacy Gold or Silver Competencies

As the Microsoft Solutions Partner program evolves, transitioning from legacy Gold or Silver competencies to the new Solutions Partner designations becomes pivotal. Following the required steps and maintaining your benefits ensures a seamless transition and continuous access to valuable resources and support.

Mapping Old Competencies to New Designations

Microsoft provides a mapping table to help you correlate your old Gold or Silver competencies with the new Solutions Partner designations. With this table, you can easily identify the corresponding new designations and make a seamless transition while retaining your hard-earned expertise and recognition.

Maintaining Benefits During the Transition

To retain your benefits during the transition to the new Solutions Partner program, you can choose to maintain your legacy benefits by paying a fee aligned with your legacy competency fee or, if applicable, attain one or more Solutions Partner designations.

Careful management of your benefits and designations ensures a seamless transition and continuous access to vital resources.

>> Discover Microsoft Solutions advantages with Enreach Microsoft Partner!


In conclusion, the Microsoft Solutions Partner program offers a robust framework for driving customer success, business growth, and innovation. By understanding and leveraging designations, navigating the AI Cloud Partner Program, maximizing benefits through the Partner Center, and transitioning from legacy competencies, you can unlock your business’s full potential. Embrace the opportunities that Microsoft partnerships provide and soar to new heights with your customers.

Frequently Asked Questions

What is Microsoft Solution Partner?

Microsoft Solution Partner are specialized partners that have demonstrated their ability to help customers shift to hybrid work and make the most of their Microsoft 365 investments. With certifications and customer success stories, they showcase their commitment to providing solutions that drive customer success.

Who does Microsoft have a partnership with?

Microsoft has partnered with companies such as Enreach, Dell, HP, Canon, Lenovo, and Symantec.

What are the benefits of obtaining a Solutions Partner designation?

Obtaining a Solutions Partner designation provides access to resources, tools and support, showcases your proficiency, and demonstrates your capacity to provide successful solutions, resulting in customer satisfaction.