The compelling business case for mobile-first
The fact that people increasingly use their mobile phones at work is, on its own, a compelling case for the channel to become more mobile-centric in their offerings, but there are even bigger reasons. For instance, there is the cost to a small business customer of not mobilising their organisations. But conversely, there are substantial potential productivity gains, helping them to make the most of processes and people, even with fewer resources. And, for the channel, mobilising voice is how to de-commoditise voice and stop a rush to the bottom.