Expert Blog

The Next Cloud’s Rob Curver recently interviewed Iain Sinnott, Enreach for Service Providers’ Head of International Carrier Sales. In the meeting, Iain made an observation that describes the position that many service providers are in today very well. According to Iain, “Telecom carriers are still four feet ahead of the competition, but if I were them, I’d be getting out my running shoes.”

The Next Cloud’s Rob Curver recently interviewed Iain Sinnott, Enreach for Service Providers’ Head of International Carrier Sales at SmartCom Summit. They covered a broad variety of topics, one of which is how the market has evolved so much in the past couple of years, and what that means to carriers and other service providers right now. Here is a quick summary of some of the points that the duo discussed.

Iain Sinnott, Head of International Carrier Sales at Enreach for Service Providers, recently sat down with The Next Cloud’s Rob Kurver at SmartCom Summit to discuss various topics impacting carriers, their customers and the market right now. In this first of two extracts based on the interview, Iain talks about the need to focus on outcomes for business customers, particularly SMBs.

Time and again, I read about businesspeople that are faced with the multiple challenges of managing remote workforces, or satisfying ever-changing customer needs and expectations, or even overcoming escalating operating costs in today’s tough economic environment.

Key trends for 2023 include: - Economic challenges accelerate companies needs to become more efficient and leaner resulting in greater cloud communications adoption to streamline operations - Continued unification of technologies and blending of services to create smoother and richer user and customer experiences across voice communications, video-calling and collaboration and business processes - Democratisation of technology as SMEs are offered cloud solutions that combine capabilities in a way that is affordable and attractive to them - Mobile-first and fixed-mobile convergence adoption will further accelerate and continue to erode the concept of the traditional office, enabling greater flexibility and productivity

It's time to talk about ROI-selling, a topic covered in a recent interview between Enreach’s Iain Sinnott and The Next Cloud’s Rob Kurver at SmartCom Summit.