Expert Blog

Enterprise-grade UC solutions cover a multitude of users. Is there really a one-size-fits-all solution? Justin Hamilton-Martin, sales director UK, Enreach for Service Providers thinks “there is absolutely no doubt” UC solutions are theoretically capable of scaling from large to small, but what matters is the execution.

The disruption every business experienced in 2020 has pushed forward cloud adoption in the UK. Comms Business looks at the lay of the land, and the opportunities that remain. The cloud has long offered partners new revenue opportunities and the ability to solve problems for their customers.

The global pandemic has inspired a tidal wave of home working innovations and the impact on the conferencing market has been huge. But what comes next? And how can resellers continue to maximise sales momentum in an age where video, and not just audio, is the new king of conferencing?

In recent history, the pandemic has been the single most civilisation-shaping event for populations across the globe, and inevitably, it has changed communication forever. UC Today hosted a roundtable where industry experts shared their views on the biggest changes from last year. In addition to remote communication, there was also the need for channel integration, UX transformation, and a surprising resurgence of audio. Check out the insights from Justin Hamilton-Martin, Director, Enreach for Service Providers, UK

There is a tendency to think of UC and UCaaS from an internal perspective: how it enables staff to collaborate and communicate more effectively. However, UC and UCaaS have just as important role to play in external communications, and have the potential to enrich the digital customer experience.

Alongside the market for traditional contact centre solutions, we are seeing the emergence of ‘casual contact centres’. Based on cloud technology, these are being adopted by businesses who require some element of ‘contact’, but are often SMEs who do not have the resources or requirement for larger or dedicated contact centre systems. Casual contact centres also open up the potential for a wider audience of resellers and service providers.