Expert Blog

Time and again, I read about businesspeople that are faced with the multiple challenges of managing remote workforces, or satisfying ever-changing customer needs and expectations, or even overcoming escalating operating costs in today’s tough economic environment.

Key trends for 2023 include: - Economic challenges accelerate companies needs to become more efficient and leaner resulting in greater cloud communications adoption to streamline operations - Continued unification of technologies and blending of services to create smoother and richer user and customer experiences across voice communications, video-calling and collaboration and business processes - Democratisation of technology as SMEs are offered cloud solutions that combine capabilities in a way that is affordable and attractive to them - Mobile-first and fixed-mobile convergence adoption will further accelerate and continue to erode the concept of the traditional office, enabling greater flexibility and productivity

It's time to talk about ROI-selling, a topic covered in a recent interview between Enreach’s Iain Sinnott and The Next Cloud’s Rob Kurver at SmartCom Summit.

It may be a fast-changing, challenging market with new entrants, but existing carriers are in an ideal place to take their customers on their digital transformation journeys.

Telecom carriers are still four feet ahead of the competition, but it’s time to get their running shoes back on: according to Iain Sinnott, Head of International Carrier Sales at Enreach, in a recent interview with Rob Kurver at SmartCom Summit.

Businesses now view technology as an opportunity to improve and change how they engage internally and externally. That’s the result of the pandemic forcing people to work differently, opening their eyes to the benefits of technology.