Expert Blog

Enreach, a leading European unified-communications-as-a-service (UCaaS) provider, showcased their suite of solutions at the recently concluded MWC 2021, the first MWC where the company exhibited under the Enreach label. The Fast Mode spoke to Bertrand Pourcelot, Managing Director of Enreach for Service Providers in a brief interview on his experience at the event, Enreach's 'mobile-first' showcase theme and his future outlook for the telecoms industry.

Meetings are more than the time spent in them: encourage people to do pre-reads so that everyone can jump into the topic quickly. Go back to meeting basics and have a structured agenda to make the most of time together. If you are running late as the host, put a message in the meeting chat and open up the session so that other participants can enter without waiting for you.

Despite the wider uncertain economic conditions businesses are currently facing the channel has been a crucial component in transitioning companies to digital technologies and helping them craft new ways of working. The next phase of hybrid working comes as government support for businesses starts to wane. The work the channel has enabled will be put to the test as countries start to relax their restrictions.

As resellers battle to differentiate and compete while still providing the familiar service their customers want, there is an increasing need to offer a wide range of cloud-based capabilities. The traditional reseller market is rapidly transforming away from reselling traditional communications systems such as PBX as customers migrate to cloud communications.

Hosted, cloud, UCaaS, Microsoft Teams, SASE, and mobility, these are among the ways Enreach can help a company or an organization connect. According to Bertrand Pourcelot, Managing Director at Enreach for Service Providers, the firm growth and acquisitions of eight firms, is enabling Enreach to offer those communications servicing in different “flavors”.

Success in the provision of UCaaS ultimately boils down to having a full understanding of the market and a specific approach to customers, says Justin Hamilton Martin, Sales Director, Enreach for Service Providers. Here, he lays out the key consideration points he believes should be at the forefront of a reseller’s strategic UCaaS thinking...