Expert Blog

Centile, a leading European provider of mobile-first communication and collaboration solutions, has now been rebranded Enreach, as part of a larger growth strategy within the Enreach group that combines best-of-breed product and services and makes them available at scale. From now on, Centile will use the commercial name Enreach for Service Providers, but most people are likely to just refer to it as Enreach.

Anne Bakker, co-founder of Botsquad, Martin Classen, chief product officer at Enreach, and Alfred Nesweda, CEO of masvoz, explain why automation is a win/win for a better CX and reduced costs in contact centres. Introducing smart automation into cloud-based contact centres is more than just technology innovation: instead of having to choose between a great customer experience (CX) and reducing costs, it is now possible to have both, and to improve them too.

Since its inception, leading European UCaaS provider Enreach has been nurturing its portfolio by making new acquisitions all across the continent. Its buy and build strategy has helped Enreach make a name for itself and bring Unified Communications to numerous European users. The company’s most recent acquisition, Botsquad, will add conversational AI capabilities to its portfolio.

According to Collin, the majority of Centile’s SMB customers do not use Salesforce. This prompted Centile to launch the freshest iteration of its ISTRA platform, which comes equipped with the new myIstraCRM integration. Users can run myIstra in a web browser, a convenience that lessens the amount of time it takes to deploy the solution. There is even a softphone version available for myIstra users.

Whether a tech-savvy partner or an end-user business new to the topic, it can be hard to get a clear grasp of exactly what all the FMC options are, and therefore be overwhelmed when making strategic and purchasing decisions.

Centile’s ISTRA platform is a unified communications solution equipped with business telephony, enterprise-grade messaging, and video collaboration functionalities embedded into a single offering. The Europe-based firm produces the underlying technology for a network of partners, service providers, as well as system integrators, who, in turn, deploy ISTRA into their cloud-based data centers. From there, these groups provide innovative UC services to SMBs based on ISTRA’s infrastructure.